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The Informatics Commerce Blog

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B2B eCommerce Features Every Web Design Needs
The world of eCommerce is most commonly associated with online shopping in B2C exchange. In recent years, however, eCommerce has slowly emerged to dominate the B2B industry. As more and more B2B customers begin to use eCommerce platforms to do business, your eCommerce design needs to cater to the requirements of these types of customers. Before you begin to offer B2B eCommerce online, you need...
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Call-to-action buttons are an important part of your website. Also known as CTAs, call-to-action buttons guide users towards a goal you set. As the name suggests, call-to-action buttons are a part of your eCommerce website design that encourages your viewers to take action with your website. As you navigate your marketing strategy, you should identify what actions you need your viewers to take to bring...
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First impressions are crucial in all aspects of life, but they are especially important in eCommerce. Well-designed eCommerce websites are the difference between whether or not you achieve success in the world of online business. The homepage of your eCommerce website is the storefront of your business. So, why do many eCommerce business owners, who have engaging homepage designs, still find themselves losing conversions as...
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Conversion Rate Optimization Tips to Boost Sales in 2019
eCommerce is a booming business in today’s society that is only expected to gain momentum as the years go on. While launching an eCommerce business can bring you insane amounts of revenue, it’s important to realize that a great deal of work goes into building and launching an eCommerce business. That’s only if you want it to be successful. Many decision makers who launch new...
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UX Design Tips
Effective web design is a crucial element for success with any online business, especially in the eCommerce industry. B2B web design can be a major asset to your eCommerce business. But, it’s only effective when your website is implemented correctly. All eCommerce businesses need a user-friendly website to drive conversions. One of the biggest mistakes made in the eCommerce industry is poor design. Without effective...
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