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The Informatics Commerce Blog

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Checkout Page Is Killing Your Sales
You’ve created an amazing brand. You’ve developed your online store. Everything looks great and is ready to go! So, now you can sit back and enjoy the benefits, right? Not so fast! Before you let your guard down and trust that your store will be successful, there’s one more thing you should double check. How effective is your checkout process? The checkout process is one...
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Shopping Cart Abandonment
If you’re in the eCommerce business, you certainly know the words shopping cart abandonment. Cart abandonment is a term used to describe a visitor who places an item or items in their online shopping cart then leaves the website without completing the purchase. When it comes to eCommerce, tackling shopping cart abandonment is a huge benefit to the future of your business. One way to...
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eCommerce category pages are an important part of conversion optimization. When you have well-organized eCommerce category pages, you create a better shopping experience for your customers. Implementing best practices into your product category pages can help encourage purchases and draw in repeat customers. If you are looking to get better results for your online business, there are several simple ways you can increase conversion rates....
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eCommerce Shipping and Fulfillment
eCommerce shipping and fulfillment is an extremely important factor to consider if you want to deploy a successful online store. Now that you’ve put all the time, money, and effort into your eCommerce website, it’s time to solidify the customer experience. While you have a great deal of control over your website and the level of service your customers get when dealing with your online...
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eCommerce Homepage Design that Brings Results
The eCommerce homepage is one of the most important parts of your online shop. It is essentially the storefront of your business. Effective eCommerce homepage design can draw in visitors and convince them to become paying customers as they continue down the sales funnel of your website. These tips can help you create an eCommerce homepage design that enhances your business and uses the current...
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