The decision to build a mobile app for your brand is exciting, and one that will hopefully be enjoyed by thousands of users. But if you’re new to creating an app, especially an ecommerce one, you might be wondering what some of the best practices to keep in mind when embarking on your journey. We’ve highlighted some of the key areas you need to master to set your app up for success.
Ensure an Enjoyable User Experience
If your intent is for people to access your app daily, then it’ll be in your best interest to design the app to have a seamless and usable experience. A poorly designed app will only force your users away, defeating the purpose of you creating an app in the first place. You want to make sure that everything is aligned and easy to navigate. Since your users will be interacting with your app on smaller screens, you’ll want to make sure all elements of the app are optimized with that in mind.
Security, Security, Security
We can’t emphasize the importance of security enough. Cybercrimes have unfortunately been increasing and many have found their sensitive information compromised. Especially with an eCommerce app where users will be providing their card information, your users have to feel safe knowing that their purchases and information are being safeguarded and that they’re not putting themselves at risk. Protecting your users from the beginning will help them build trust in your brand and provide them with a peace of mind.
The main reason why people enjoy using apps so much is that we’re able to source information quicker and get on our way faster. The same idea applies to make a purchase. Your user is going to want to find what they want and purchase it quickly. If you’re an avid Amazon user, they provide you two options – either to “Add to Cart” or “Buy Now.” The latter will take you right to where you authorize the purchase as all other information is preloaded. Amazon is making the checkout process feel less like a burden and more convenient in our fast-paced lives. You will want to ensure that the shopping cart and/or “Add to Cart” buttons are prominent and functional.
If you’re spending a lot to get your app on the market or maybe a small business looking to bring in some extra income, it’s not uncommon to look towards in-app advertising. In-app advertising has increased tremendously which comes as no surprise. With the amount of time we spend on our phones/apps a day, advertisers see real value in getting to their target audiences quicker and more strategically. While a great benefit to your bottom line, not all of your users may feel the same way. When apps have advertising within the platform, it’s not uncommon for them to offer an “upgraded” version at a fee to get rid of the ads. Most people may suck it up and deal, but if you are going to run ads on your platform, think about how you can make sure they don’t become a distraction and ultimately drive your users away.
Creating an eCommerce app is a great way to give your users another avenue to connect with your products. While every app is different, following some of the most common best practices can ensure your app sticks out as the best in the group.