eCommerce category pages are an important part of conversion optimization. When you have well-organized eCommerce category pages, you create a better shopping experience for your customers. Implementing best practices into your product category pages can help encourage purchases and draw in repeat customers.
If you are looking to get better results for your online business, there are several simple ways you can increase conversion rates. Check out these 7 eCommerce category pages improvements that can improve your website’s performance and optimize your store.
1.Improve Site Speed
It’s no secret that how quickly your website loads has a huge effect on both conversion optimization and search engine optimization. If your website doesn’t load quickly, viewers won’t even get to your category pages. 40% of viewers have reported that they won’t wait for a website to load if it takes more than 3 seconds.
Poor loading time will also kill your SEO strategy because Google refuses to rank websites that take too long to load. If you want to rank high on SERPs, you need to improve your website load speed. Once you increase site speed, you’ll have the chance to impress viewers with your organized, captivating eCommerce category pages.
2.Use Product Images That Are Uniform
When it comes to effective eCommerce category pages, consistency is key! You need to implement pages that are clean and organized. That’s why it’s important to use product images that are uniform. This design factor can drastically improve the look and feel of your product category pages.
Use product images that have similar backgrounds and sizes. Models wearing clothing standing in front of the same color background. Similar product-only images on a plain background. While most eCommerce stores don’t follow this rule of thumb, it’s a necessary step that will set you apart. When you have uniform images on your eCommerce category pages, you’ll implement one of the most effective conversion rate optimization tactics.
3.Target Repeat Visitors with a Latest Arrival Category
As your traffic grows and loyal visitors begin to regularly frequent your online store, adding the latest arrivals or new products category is a great way to engage your customers. This allows your repeat visitors to see the new products that have arrived since they last visited your store. You should also give your viewers the opportunity to filter your products to find the latest products.
4.Use Interactive Filters
While it’s important for viewers to be able to find desired products, giving them the chance to narrow down their choice is a great way to move them down the sales funnel. Choosing eCommerce category pages filters should be done carefully. Picking the wrong filters can take away from the conversion rate. Filters should relate directly to the type of product your viewers are searching.
If your online store sells a variety of diverse products, it’s important that filters work according to the type of product in the category listing. Make sure all products are added to a category effectively. This will ensure that none of your products get left out when filters are being used.
5.Be Careful with Layered Navigation
Filters create a great user experience, but you need to make sure you are logical with your use of filters. This will help take your customers closer to conversions as they make their way down the sales funnel. When you are using layered navigation, you need to keep in mind that facet navigation causes duplicate content. Facets like brand name, size, price, or any other filter can create URLs for identical content. This can be a major problem for your online store and your SEO results.
Layered navigation is a common issue for nearly every eCommerce store. But, the problem can be easily sorted if you keep it in mind. Configuring the search console to help Google understand which URL to use for indexing is the solution to this common eCommerce category pages issue.
6.Always Display Product Pricing
Some eCommerce businesses are restricted by manufacturer’s policy and minimum advertised price rules. When this happens, they do not show the price of products until checkout. This is definitely the wrong way to go when it comes to your eCommerce category pages. The final price of your products should always be displayed.
Keep your pricing as predictable as possible. Product category pages are the best place to reveal exact pricing of your products. This allows your viewers to browse your products without having to visit the individual product pages directly to get more information.
7.Use Calls to Action Effectively
CTAs are a crucial element of your website, but you need to make sure they are used effectively. CTAs should serve one of two purposes: guide the customer towards what you want them to do next or bring your customer closer to the conversion funnel. When CTAs can do both, you have found true success. The big mistake online businesses make with their eCommerce category pages is to omit CTAs.
When you assume that customers know what to do next, you set yourself up to lose conversions. CTA buttons should be used to guide your users. While it might seem simple, implementing CTAs into your category pages can help users add items to their cart or gather more information. It’s a faster way to complete purchases. Including CTAs on your category pages can help boost your conversions.
When you put a little extra work into your eCommerce category pages, you’ll boost results and drive conversions. Implement the 7 best practices above for better eCommerce category pages for your online business. The future of your business and your customers will reap the benefits!