The holidays are fast approaching, and Black Friday and Cyber Monday will be here before you know it. So, have you prepared your eCommerce business for the biggest shopping season of the year? According to Adobe Insights, the 2017 Cyber Monday alone topped the charts with $6.59 billion in sales. That doesn’t even include for the rest of the holiday season.
Starting with Black Friday all the way through New Year’s, the holiday season can rack in more sales for your eCommerce business than you do the rest of the year combined. The most popular day for online shopping is right around the corner, and Cyber Monday 2018 is expected to be the biggest sales opportunity the internet has ever seen.
So, is your eCommerce business ready to get your cut of this huge selling opportunity? And, have you prepared your online business for the entire holiday selling season? If you want to get noticed this year and grab record-breaking sales revenue, we’ve got some tips for you!
Is Your eCommerce Business Holiday Ready?
The holiday season is the season of giving, and the popular trends have most shoppers purchasing gifts in their PJs from the comfort of their home. Although this sales opportunity is no secret, many eCommerce businesses don’t prepare their websites for the boost in sales during the holiday season. While you should definitely increase your marketing tactics, there are other ways you need to prepare your online store for the increase in traffic. Failure to do so may result in a huge loss of revenue and can even tarnish your business’ reputation online.
Sounds scary, right? Don’t panic. While sitting back and letting the holiday season play itself out may be the stress-free, minimal effort way to go, you should really prepare your online store for the holidays. It doesn’t take a lot of work, and being proactive in your holiday sales strategy can be the difference between life or death when it comes to your business growth during the holiday season. Follow these simple tactics to attract holiday shoppers and unlock record-breaking sales for the 2018 holiday season.
Simplify the Process
The holidays are a busy time of year for everyone! That’s why online shopping is so popular. It’s an effective way to get your shopping done and save time. As technology continues to evolve, consumers want the online shopping process to get easier and easier. And, most great eCommerce businesses have delivered on that request.
If you want to boost holiday sales, talk to your eCommerce development team about how you can make the shopping experience and the checkout process easier. An easy-to-navigate website, with a simple shopping cart process, can mean a huge boost in your holiday revenue this year. Be sure you have a responsive design, and implement one-click checkout options, to make your customer’s experience better than ever before.
Create a Buzz on Social Media
Get them talking about your brand this holiday season by using social media to your benefit. Social media is a great platform to build brand awareness and spread the word about holiday promotions and savings. Create holiday-related content that engages your potential customers. Consider running holiday-themed contests or give-a-ways that require viewer engagement and sharing. When you draw attention to your products and services on social media, the future of your business is almost guaranteed.
Implement Holiday-Themed Content
The weeks leading up to the holidays are the most important. Consider incorporating a holiday-theme into your website content. Jazz up your website with holiday graphics and theme colors. Send out newsletters with holiday savings and promotions. Create a customized holiday e-card that shows your customers you care.
The holiday spirit is contagious. And, customers love an online business that participates in all the goodness of the holiday season. Keep your business at the forefront of your customers’ minds and they will ultimately decide to shop for all their holiday gifts at your online store.
Show That You Care
Besides gift giving, the holidays are a time to give back to others in need. And, consumers want to shop with businesses who care about the rest of humanity. Think about ways your eCommerce business can give back to those in need this holiday season. Dedicate a percentage of sales to a local charity. Get out and support a charitable giving campaign. When you show your customers that you care, they will want to do business with you more than they will with your competition.
Take Advantage of Black Friday and Cyber Monday Week
There is no greater way to kick off the holiday sales season than to unlock the huge potential that lies in Black Friday and Cyber Monday sales. Not only will you bring in revenue numbers you’ve never seen before, but you will also get the internet talking about your brand.
Bargain hunters begin their quest before the clock strikes midnight on Thanksgiving. That’s why preparing for this popular shopping week should be top on your list for your eCommerce business. Black Friday and Cyber Monday are simply too big to ignore. So, you need to be prepared. And, you can do that in a couple of ways. As the big day approaches, use some of these tips to get a piece of that billion-dollar pie.
- Optimize your products for sales
- Enhance the shopping experience
- Make the checkout process as simplified as possible
- Use social media to drive traffic to your website
- Create an effective email marketing campaign
- Consider waiving shipping costs
Bump up the customer service efforts
- Create a marketing plan that spells out your promotions and sales
- Get more eyes on your website
- Ensure your website can handle the increase in traffic
- Make discounted products stand out
- Make sure your website works on all platforms
- Encourage urgency
- Cross-sell and upsell
- Optimize your images and content for faster load speed
Cyber Monday Specifics
While you want to drive sales throughout the entire holiday season, you should really hit the ground running on Black Friday. Think Cyber Week, not just Cyber Monday. But, you should kick it up even more on Cyber Monday with one-day-only sales and exclusive offers that scream urgency. Here are some great tools to help you prepare for the influx of potential customers when you take advantage of Cyber Monday:
- Run a site speed test to make sure your loading times are at their best.
- You won’t get sales if your site doesn’t work. Find a monitoring service that alerts you if your site goes down for any reason.
- Since mobile purchases drive a majority of sales, make sure your site is set to handle extra mobile traffic.
- Test your shopping cart to be sure it’s working effectively.
- Talk to your eCommerce development team about ways to can doctor up your website and build a better customer shopping experience.
Once you take advantage of all the tools needed to make sure your website is functional and effective, you’ll want to also take advantage of these great Cyber Monday marketing tactics.
- Create a cyber-exclusive, one-day-only deal.
- Showcase new products every hour with email marketing, social media posts, and right on the homepage of your website.
- Use countdowns to increase urgency.
- Create newsletter-exclusive offers for your current customers.
- Have an abandon cart strategy in place to combat lost sales.
- Create eye-catching visuals.
- Deliver shareable content.
Create incentives that encourage customers to share their experience and tag you.
If you plan it right, the holiday shopping season can bring you sales revenue you’ve never imagined possible. A little TLC with your online store, some extra marketing efforts, and a whole lot of holiday spirit and you will be on your way to bigger business growth and a Happy New Year!