As the holiday season arrives, shopping for the fourth quarter of 2013 is said to increase by a margin of 15%, which means nearly 61 billion dollars of revenue generated via online shopping. There are many places where you can sell your products online. These places include Google Shopping, where almost 1 billion products are available through the search engine.
Google Shopping is one of the highest revenue and traffic generator when it comes to online shopping. If you wish to market your product through Google Shopping, then your entire marketing campaign has to focus on your data feed. Consider the tips given below to discover how you can tweak your data feed to improve your revenue:
Specifications of the Data Feed
Google has certain fixed rules about what your product data feed should contain in order to be highlighted in the search engine results. If your data feed does not meet its specifications or if you are promoting a restricted product, Google can limit the exposure your products gain through web searches.
Your products can even be blocked on Google if the data feed specifications are not met adequately or if your product is among the list of restricted products. Hence, the first thing to do is to discover the specifications and restrictions that Google has mentioned regarding product data feeds and then to implement them to benefit your sales.
Changes in the Rules
Although changes are not made at a day’s notice, Google does make changes to its rules regarding the data feed from time to time. Stay up to date on news regarding the Google data feed specifications so that you can make the necessary changes in time before you get penalized for them.
Errors in the Data Feed
Log in to your Google Merchant account and troubleshoot any data feeds that have been flagged or disapproved. Once your products get blocked on Google, they will stop appearing in searches and multiple violations can lead to a block on all of your products. So tackle troublesome data feeds in time to avoid the consequences.
Items Out of Stock
In the peak holiday season, products can quickly run out of stock. Create data feed rules for your products so that a quick awareness can be gained when you are running low in stock. This will help you in identifying and preventing this problem as soon as possible.
Names of the Products and Their Descriptions
Your products names should be search engine optimized to get more search hits and traffic. Your product descriptions should also be clear and detailed to minimize queries and confusions of your potential customers. Thus, you need to evaluate your product titles and their descriptions to discover how to modify them in order to get more revenues.
Product Labels for the Holiday Season
If you are aware of the products that will attract the most customers during the holiday season, then create separate tabs and labels for them on your site. This will attract your customers directly towards the items they are searching for, resulting in a better potential for sales.
PLA Campaign Bids and Daily Budget
Keep a frequent check on the bids you have made for your PLA campaign. Consider increasing or decreasing your bids; based on the traffic you are receiving, along with the CPC costs and the bids made by your competitors. Also review your daily budget to discover the costs for your advertising campaign and consider making changes to it if you are heading towards a loss.
Ads on Google
In order to improve your sales, you can also opt for dynamic re-marketing, which will help you in targeting your existing customers and showing them other products that they might like to purchase. You can also use Google Ads aside from the Google Shopping data feeds to promote your products.
The best to optimize your sales is to keep a continuous check on your Google Shopping data feeds throughout the year. However, doing so during the fourth quarter of the year when the holiday season approaches; is a must for every business that wants to increase its revenue.