If you own a business, it’s crucial to understand the importance of search engine optimization. It’s even more essential to businesses in the eCommerce industry. If you can’t reach your target audience, you’ll never get your business off the ground. And if you don’t continue to grow your reach, your business won’t have any hope for the future.
Once business administrators understand the importance of eCommerce SEO, several questions arise. One of the most common questions relates to the cost of SEO services. How much does it cost to hire an eCommerce SEO company? What type of turnaround can you expect? Is it necessary to maintain services long-term?
Defining the cost of eCommerce SEO is a multi-faceted project. But we’re going to break down the topic as best we can. Here’s all you need to know about the financial obligations of hiring an eCommerce SEO company in 2019.
How Much Should You Pay for eCommerce SEO?
- What SEO work has already been completed for your business?
- What internal resources do you have to support your SEO campaign?
- How competitive is your industry?
- What’s your budget?
- What are your campaign goals?
- What is your timeline?
SEO campaigns can require anywhere from 20 to 100+ hours a month. As you can see, this is a huge range! Since most eCommerce SEO companies offer competitive packages based on your goals, it’s certainly more effective to meet with your potential company to find an option that works best for you. Hiring an SEO team that works on a per hour basis can become extremely expensive!
The bottom line is there’s no one size fits all price for effective eCommerce SEO. But you can take advantage of competitive packages and rates once you discuss your needs with your potential SEO company. Before you sit down, consider the following questions to see what price range your eCommerce SEO pricing will fall.
Is SEO the Right Marketing Option for You?
Consider how the world works today. How often do you use the internet to search? It’s probably safe to say you use a search engine at least once a day. So, if you have an eCommerce business, SEO marketing is definitely a necessary part of your digital marketing strategy. While SEO is probably inevitable for your business, it’s important to make sure you are at the right point in the process to begin investing in SEO.
Before you do any eCommerce SEO work, it’s important to have an updated website and an optimized eCommerce store. We offer a wide range of tips and tricks to bring your eCommerce business to a higher level when it comes to web design and on page optimization. Check out some of our articles here.
When it comes to SEO tactics, we use a combination of factors to determine what results you’ll get with an SEO strategy. These include:
- Keyword research.
- Your current click-through rate percentages.
- Conversion rates.
- Net margins
By combining these results, we’re able to see what the projected monetary benefit would be for your SEO efforts. Given the statistics, would it be likely for your business to gain higher rankings in the SERPs? We then compare these results to your budget. If we feel your current status alongside your budget won’t give you the ROI you need to build revenue, we look at different marketing strategies to improve your results. Once your business grows through other marketing channels, we can reanalyze eCommerce SEO and see whether it fits in line with your goals. It’s always our goal to get you the best results from your digital marketing strategy.
Follow the Old Rule of Thumb: If It Sounds Too Good to Be True, It Probably Is!
Before you commit to an eCommerce SEO company, consider the information you’ve been presented. If it seems too good to be true, it probably is! This is especially true for SEO. If you’re being offered the chance to rank #1 in the search engines for a monthly fee of $200 dollars, you’re definitely being fed a line of you know what!
Remember, the online industry is extremely competitive. The major issue with hiring a company who doesn’t do your SEO the right way goes far beyond wasting some money. The results of bad SEO can have a long-lasting negative impact on your business. Not only will cheap SEO work undo any traction you’ve gained organically, but it can also lead to Google penalties that leave your business nearly invisible.
The Issue with eCommerce SEO
One of the biggest issues with eCommerce SEO is that business owners or decision makers don’t truly understand the concept. It is very common to be taken advantage of by large digital marketing corporations who lack a passion for their clients. People get burnt by corporate digital marketing companies all the time. That’s why it’s important to educate yourself on the basics and find a company that works one-on-one with the clients they serve.
Read a few articles on the basics of eCommerce SEO. Know what questions to ask and have a general idea of how the process works. Be clear about your goals and what you need to achieve. This won’t only help you track your results, but it will also help you clearly communicate what type of ROI you need to survive. Dive into your strategy with your eCommerce team. Since any SEO work takes time, this will help you stay on top of your progress and the effectiveness of your strategy.
Pick an Option That Works for Your Specific Needs
The fact is that obtaining eCommerce SEO services is an investment. A quality SEO campaign can range anywhere from $1,000 to $20,000+ per month! You need to see a positive return on whatever marketing funds you are spending. Once you’ve decided that SEO marketing is the right option for your business and find your team, sit down and create a strategy that outlines what you need to meet your specific goals.
SEO isn’t simple. That’s why it’s hard to nail down a one size fits all price for these effective eCommerce services. A professional eCommerce SEO company will have a variety of packages you can choose from to meet your requirements. Discuss the packages thoroughly. If one doesn’t fit right with your business needs, ask your team to create a custom plan that gets the most return on your investment. eCommerce SEO is an effective means of marketing your online business. When you invest in eCommerce SEO, you invest in your future success.