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Marketing

Marketing

Checkout Page Is Killing Your Sales
You’ve created an amazing brand. You’ve developed your online store. Everything looks great and is ready to go! So, now you can sit back and enjoy the benefits, right? Not so fast! Before you let your guard down and trust that your store will be successful, there’s one more thing you should double check. How...
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Shopping Cart Abandonment
If you’re in the eCommerce business, you certainly know the words shopping cart abandonment. Cart abandonment is a term used to describe a visitor who places an item or items in their online shopping cart then leaves the website without completing the purchase. When it comes to eCommerce, tackling shopping cart abandonment is a huge...
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eCommerce Shipping and Fulfillment
eCommerce shipping and fulfillment is an extremely important factor to consider if you want to deploy a successful online store. Now that you’ve put all the time, money, and effort into your eCommerce website, it’s time to solidify the customer experience. While you have a great deal of control over your website and the level...
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eCommerce Homepage Design that Brings Results
The eCommerce homepage is one of the most important parts of your online shop. It is essentially the storefront of your business. Effective eCommerce homepage design can draw in visitors and convince them to become paying customers as they continue down the sales funnel of your website. These tips can help you create an eCommerce...
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Call-to-action buttons are an important part of your website. Also known as CTAs, call-to-action buttons guide users towards a goal you set. As the name suggests, call-to-action buttons are a part of your eCommerce website design that encourages your viewers to take action with your website. As you navigate your marketing strategy, you should identify...
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First impressions are crucial in all aspects of life, but they are especially important in eCommerce. Well-designed eCommerce websites are the difference between whether or not you achieve success in the world of online business. The homepage of your eCommerce website is the storefront of your business. So, why do many eCommerce business owners, who...
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Conversion Rate Optimization Tips to Boost Sales in 2019
eCommerce is a booming business in today’s society that is only expected to gain momentum as the years go on. While launching an eCommerce business can bring you insane amounts of revenue, it’s important to realize that a great deal of work goes into building and launching an eCommerce business. That’s only if you want...
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UX Design Tips
Effective web design is a crucial element for success with any online business, especially in the eCommerce industry. B2B web design can be a major asset to your eCommerce business. But, it’s only effective when your website is implemented correctly. All eCommerce businesses need a user-friendly website to drive conversions. One of the biggest mistakes...
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Google Ad Campaigns
Good ads are an effective way to build value for your business. But, budget restrictions and lack of knowledge lead to millions of wasted dollars in Google Ads every year. So, how can you maximize your ROI and get the most of your PPC budget? This how-to guide gives you some great insight on how...
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In the age of the smartphone, we’re definitely spending more time on apps. According to a 2017 Techcrunch report, smartphone users access an average of 30 apps a month. It’s easy to believe – one quick trip to the app store and you will find yourself faced with thousands of options in hundreds of categories....
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