Direct customers to a page that delivers your message clearly and gathers the information you need to serve them.
Let us optimize your website’s landing pages, and you will witness a very favorable adjustment to your bottom line. By simply encouraging potential customers to click-through from your preferred landing page, you will find that your sales go up. Landing Page Optimization has a significant return on investment.Initially, Informatics Commerce will seek to decipher how your existing site performs already.
We will review:
Your current conversion rate.
The quality of your site’s usability.
The amount of referral traffic you take on.
The swiftness of load times.
Realistically, any page on your site can be a landing page. We can thank Google for that little adjustment. Your consumers are checking out your website from an assortment of entrances and exits. It could be that some friends have sent over your interesting links to their other friends, one of your pages has a high Google ranking or your ebusiness is promoted on other websites. As a result, your most popular landing pages may not be the ones you had initially intended.
Excellent usability, Search Engine Optimization and navigation are imperative to a high Google ranking. A high Google ranking is important to your ebusiness. Eliminating dead-end pages allows you to increase conversion rates and decrease cart abandonment because it improves your site in the eyes of prominent search engines. Giving visitors compelling reasons to stay on your site, such as global navigation and product information, is the ticket.
We’ll audit your site’s usability by asking questions related to how it provides for consumer needs. For example:
The answer to each of these questions has a significant impact on bringing customers into an e-tail website. Generic landing page templates are not going to appropriately address these concerns, but Informatics Commerce can.
Traffic is essential for high performing landing pages. We will analyze your current traffic patterns and SEO effectiveness. This information will allow us to decipher where visitors are coming and going from on your site. We’ll then proceed to manipulate both SEM and SEO techniques to influence users to enter from where you wish them to.
It is imperative that your page not only draw customers in, but that its mechanical performance doesn’t make them wish they’d never visited.
Consult with us about optimizing your landing pages. We will assess your Landing Page as it stands currently, and then makes suggestions for improvement. Also, if need be, we can facilitate a complete overhaul by providing full-service landing page development and design.