Looking for an SEO?
Have you been struggling to get organic traffic to your website? Well, you’re not alone.
When talking about their online business, you may have heard someone complain about their organic traffic numbers. You may have even joined them!
But did you know that most of your organic traffic comes from the right SEO strategies? Many of the most important search engines will not recognize your site without them.
Below, we’ll point you to 10 strategies you should use. If it seems like a lot, you may want to consider hiring an SEO!
1. Optimize for Keywords
One of the most significant parts of SEO is ensuring that you have the right keywords throughout your article. For starters, you want to pick one primary keyword that has to do with your post. This should include your introduction, a header, and a conclusion. You also want to include several other keywords related to the topic in your article, allowing search engines to find your site. For instance, if someone searches “best brewery near me,” the websites with the best keywords will rank first.
2. Improve the Customer Experience
Whether your site is for customers buying something on your page, like a product or service, or for someone to read tips and tricks, you want to ensure they have a good experience.If they don’t, they probably won’t come back for more. As a customer-based site, you’ll want to incorporate what you think the customer will want. For instance, if you are a clothing company, ensure enough pictures of each product, and maybe even throw a video or two of it in use on the site. Include a description and a sizing guide.If someone has a great experience with your site, they’ll return. That’s why it is crucial to improve their experience with images, descriptions, and much more.
3. Improve Your Website’s Structure
If your website is hard to navigate, the odds are not many people will try to navigate it. But that’s the worst thing you could do to bring more organic traffic to your site. Be sure to have separate pages based on what people would search (and drop-down menus from them), include a search bar, have an about page, and make things concise. Too much text on a website can be confusing for people to navigate through. Incorporate more pictures and videos to make the website structure more excellent.
Since this could be a bit complicated, an SEO could help.
4. Incorporate Links
Linking to external sites and backlinking to your own is a crucial part of search engine optimization.
In every blog, aim to include at least two internal links to your site. One could be to another blog post or product, and one should be a call to action at the bottom of the blog post. When you link back internally, you show website visitors that they should click on it, increasing your organic traffic even more. External links are also a must; be sure they are not to competitors.
5. Improve Your Website’s Speed
If a webpage has a load time of over 3 seconds, 53% of mobile users will navigate away. That’s losing half of your potential customers. So how can you go about improving the website’s speed?
Please take all of your image files and reduce their sizes. Many apps out there will “crush” your image size to ensure it optimizes your site’s speed while keeping the pixels and quality of the photo. You could also consider adding lazy loading. This is when pictures, videos, and text don’t even try to load until a user is scrolling to them. This way, if they don’t have to load, they won’t!
6. Optimize for Mobile
With so many users now on mobile as they scroll to different websites, you want to ensure that someone can easily access your webpage even if they are trying to from a mobile device. Your photos, ads, and content must be viewable on mobile and desktop. Since this could take a while, you may want to look into a SEO to do it for you.
7. Avoid Repetitive Content
Depending on your website type, it can be easy to become repetitive. If you have products, you may say something similar under each product. However, you want to avoid doing that as much as possible. The same goes for if you are a blog website. Make sure that you don’t have any posts that are too similar. If you do, you should delete one or combine the two into one great blog.
Consider Hiring an SEO
Now that you know why your business may not have organic traffic, you know how to make sure you increase the organic traffic coming to your site! But it is easier said than done.
If this seems daunting to do all of it yourself, or even if you don’t have the time, then hiring an SEO is your best bet. At Informatics Commerce, we want to help you get the most out of your website! Contact us, and we’ll help you.