eCommerce Re-Platform

How To Correctly Re-Platform Your Ecommerce Store

These days ebusinesses are often faced with challenges, as a result of the explosive growth of ecommerce sites, emerging technologies and a stiff competition experienced in the ecommerce world. Quitting is an option for the faint-hearted, but to outdo your competitors, one needs to improve constantly their user experience, performance and also the back-office efficiency of their ecommerce stores.

With a integrated omni-channel environment customers can efficiently access your services across various platforms. The ebusiness owner also needs to adopt various third-party solutions.

There are many ecommerce platforms that aren’t up to the task, and thus the need for re-platforming. This is where a business shifts to a more powerful and stable platform in the ecommerce industry. Research shows that up to 60% of all ebusinesses are intending within two years to re-platform. Already 10%+ of all businesses are underway.

The Nuts And Bolts Entailed in Re-platforming

With Re-platforming, businesses can shift from a channel specific to an operation centric specific ecommerce. Re-platforming helps a business to serve its clients despite the channel they are sitting, whether through your site, brick and mortar store, social media platform, through your catalogue, or the business’s mobile website.

Ebusinesses benefit from their site being adaptable to any screen, an optimized page load-time, highest up-times and an all time top performance despite the time, date or traffic. It enhances your business on the front end, and promotes an optimum customer experience, as it allows for a user friendly interface and updated content. A perfect integration of all processes is encouraged by re-platforming in the website’s back-end. This enhances the administration efficiencies. It allows for maximum scalability that favors your sites future needs.

How to Assess The Importance of Re-platforming For Your Ecommerce Store

The benefits of this process cannot be understated. To start with, conversion rates are increased, your ecommerce store performance is boosted, cross channel interactions are boosted, and customer acquisition is kept in check. Overall, there is a minimized cost of ownership. In all these, this process also has its fair share of challenges because the ebusiness is disturbed, KPIs(but this can be avoided).

At Informatics Commerce, we strongly believe that before you start this process, evaluation and assessment of your site is paramount. We are here to support and walk you through the whole process and advising you on how to go about the whole process.

Testing, Analyzing, and Improving The E-commerce Store

With the new platform fully-fledged, we will be there to test and analyze its performance. We will analyze and test its front end and back end functionality including integration of the third-party solutions. Regular A/B and multivariate tests for optimum performance are crucial for the site. We will rest the moment everything works perfectly.

At Informatics Commerce, we are experts in re-platforming, have a wealth of experience and expertise in the field. Call us or shoot us an email and we will be more than glad to help you on your point of need.