Good ads are an effective way to build value for your business. But, budget restrictions and lack of knowledge lead to millions of wasted dollars in Google Ads every year. So, how can you maximize your ROI and get the most of your PPC budget? This how-to guide gives you some great insight on how...Read More

The decision to build a mobile app for your brand is exciting, and one that will hopefully be enjoyed by thousands of users. But if you’re new to creating an app, especially an ecommerce one, you might be wondering what some of the best practices to keep in mind when embarking on your journey. We’ve...Read More

Artificial intelligence (AI) has become increasingly popular within the last couple of years. Many of us experience some version of artificial intelligence daily to help make our lives better, and that sort of convenience is now rolling over into smartphone apps as well. Because AI has the ability to automate many manual parts of your...Read More

In the age of the smartphone, we’re definitely spending more time on apps. According to a 2017 Techcrunch report, smartphone users access an average of 30 apps a month. It’s easy to believe – one quick trip to the app store and you will find yourself faced with thousands of options in hundreds of categories....Read More

The holidays are fast approaching, and Black Friday and Cyber Monday will be here before you know it. So, have you prepared your eCommerce business for the biggest shopping season of the year? According to Adobe Insights, the 2017 Cyber Monday alone topped the charts with $6.59 billion in sales. That doesn’t even include for...Read More

Internet sales have been rising exponentially. Internet sales make up 8.8% of retail sales within the US and that number is still rising. What could this mean? The death of the brick and mortar store? That the economy has been rejuvenated? That Millennials are taking over? No… It means you’re back in business, baby! With...Read More

eCommerce has rapidly become one of the most essential components of retail success in our technology-driven world. In 2017, worldwide retail sales in eCommerce reached $2.304 trillion, a 24.8% increase from the previous year. As more customers prefer online shopping from the comfort of their homes or the convenience of their mobile devices, these numbers...Read More

Black Friday marketing tips and tricks for Black Friday 2017 is a great time to increase revenue, boost customer base, and market your brand. As businesses continue to see major sales growth when they capitalize on the Black Friday frenzy, it’s important to make sure you are marketing your brand the right way. Retail trends...Read More

Here are the 5 social media channels we will be talking about today: ● Facebook ● Youtube/Google+ ● Instagram ● Twitter ● LinkedIn While many of them share the same features such as the ability to upload videos, images, and text, they are all vastly different in terms of audience, message types, media sizes, and...Read More

Pinterest can be a viable marketing tool for e-commerce sites if properly utilized. The key is knowing how to use this social network in a way which will most benefit your business. This primarily means making your audience happy, engaging them, and keeping their attention once you grab it. The following four things can help...Read More