As the New Year approaches, have you considered upgrading your web page according to the newest SEO trends? Use this blog as a guide to find out how to make your site more SEO friendly in 2014.
The three main aspects of on-page SEO are the content, the architecture and HTML. Below, you will find practical steps to improve each of these aspects to accomplish your SEO campaign:
There are two aspects of quality. One is the word count and the other is meaningful content. Nowadays, it is better to use a larger word count to create meaningful content rather than creating shorter and ‘fluffy’ articles. The content needs to be grammatically correct, free from spelling errors, and well written. Opinions and well researched facts should be used to make an impact on the readers.
With the introduction of Google Hummingbird, search results focus more on topics than keywords. Hence, make each on-site page into an individual topic and then optimize it for a variety of keywords rather than having multiple pages focused on singular keywords.
The purpose of posting online is to engage the interest of your reader. Accordingly, you should focus not only on the quality of your content, but also on the readability, and the overall image of the website. Easy navigation of the site and effective linking can also keep the readers engaged in your online posts.
Be wary of how you place your ads on-site. Too many ads or inappropriate ads will adversely affect your site when it comes to SEO.
Focus on what your target market wants to read and get more information about. Provide them with new, fresh and informative content that will actually be interesting for the readers. This will help you in building a regular audience for your posts.
- Titles & Headers
Optimize your topic tiles and internal headings with the most relevant and frequently used keywords to get more hits from search engines.
Write a short but meaningful Meta description that will improve your click-through rate(CTR). Make sure it is not being cut off in search results and makes a coherent whole.
- Structured Data Markup
Use structured data markup when providing content on your site. This will help search engines in reading through your site and providing information from it directly onto the Search Engine Results Page (SERP).
- Keyword Stuffing & Hidden Elements
Avoid keyword stuffing, especially in eCommerce sites where products names can become repetitive. Furthermore, only keep active links on each site page. If it is present in the HTML template, it should be active, or else it should not be visible to your site visitors.
Pay attention to your web formats as you want the search engines to be able to crawl through your web pages effectively. Also ensure that your updated pages are crawled through to be updated in search results, or link them to frequently crawled main pages to give them added exposure.
- Duplicate Content
Remove duplicate content from your site to avoid presenting multiple URLs in the SERPS or use canonical tags for it.
SEO is not truly concerned with the speed of the site but for eCommerce and large enterprises, quicker browsing ensures more sales and better conversion rates.
Keep your URLs simple and readable. People are more likely to click sensible URLs than random and nonsensical ones.
Make your website SEO friendly by customizing its design so that it is easily viewable via a number of screens and technological devices. This will help mobile users in using search engines to reach your site and being able to view it in its entirety.