Internet sales have been rising exponentially. Internet sales make up 8.8% of retail sales within the US and that number is still rising. What could this mean? The death of the brick and mortar store? That the economy has been rejuvenated? That Millennials are taking over? No… It means you’re back in business, baby! With...Read More

eCommerce has rapidly become one of the most essential components of retail success in our technology-driven world. In 2017, worldwide retail sales in eCommerce reached $2.304 trillion, a 24.8% increase from the previous year. As more customers prefer online shopping from the comfort of their homes or the convenience of their mobile devices, these numbers...Read More

Black Friday marketing tips and tricks for Black Friday 2017 is a great time to increase revenue, boost customer base, and market your brand. As businesses continue to see major sales growth when they capitalize on the Black Friday frenzy, it’s important to make sure you are marketing your brand the right way. Retail trends...Read More

Here are the 5 social media channels we will be talking about today: ● Facebook ● Youtube/Google+ ● Instagram ● Twitter ● LinkedIn While many of them share the same features such as the ability to upload videos, images, and text, they are all vastly different in terms of audience, message types, media sizes, and...Read More

Pinterest can be a viable marketing tool for e-commerce sites if properly utilized. The key is knowing how to use this social network in a way which will most benefit your business. This primarily means making your audience happy, engaging them, and keeping their attention once you grab it. The following four things can help...Read More

Every company has heard they need to be on social media in order to best engage with their audience. With so many social media networks to choose from, it can be hard determining which are best for your specific situation. One of the newest social media sites is called Pinterest- a network built primarily around...Read More

Social media is a fantastic marketing tool which offers numerous benefits. One of these benefits is the accessibility. Any company can set up an account on one of the various social media websites and start to gain a following. For the most part, this form of marketing is free. Granted, most social media sites do...Read More