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Marketing

The holidays are fast approaching, and Black Friday and Cyber Monday will be here before you know it. So, have you prepared your eCommerce business for the biggest shopping season of the year? According to Adobe Insights, the 2017 Cyber Monday alone topped the charts with $6.59 billion in sales. That doesn’t even include for...
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Internet sales have been rising exponentially. Internet sales make up 8.8% of retail sales within the US and that number is still rising. What could this mean? The death of the brick and mortar store? That the economy has been rejuvenated? That Millennials are taking over? No… It means you’re back in business, baby! With...
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eCommerce has rapidly become one of the most essential components of retail success in our technology driven world. In 2017, worldwide retails sales in eCommerce reached $2.304 trillion. This was a 24.8% increase from the previous year. As more customers prefer online shopping from the comfort of their home or the convenience of their mobile...
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Black Friday Marketing Tips and tricks.Black Friday 2017 is a great time to increase revenue, boost customer base, and market your brand. As businesses continue to see major sales growth when they capitalize on the Black Friday frenzy, it’s important to make sure you are marketing your brand the right way.Retail trends are a huge...
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WARNING: Some of the following ideas might seem like a “no-brainer” but we recommend you read and follow them all!   Add re-targeting for your website – Yes, this one is one of the “no-brainers.” Add re-targeting pixels for your platforms (even ones you may not plan to use in the near future)! Re-targeting requires...
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If you’ve built a fully functional Ecommerce website and set it live for the first time, you might be a little under whelmed by the lack of traffic and orders. Most Ecommerce websites have a slow start. New Ecommerce ventures often lack the customer databases that many older companies rely on to send emails. You...
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Here are the 5 social media channels we will be talking about today: ● Facebook ● Youtube/Google+ ● Instagram ● Twitter ● LinkedIn While many of them share the same features such as the ability to upload videos, images, and text, they are all vastly different in terms of audience, message types, media sizes, and...
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[vc_row][vc_column][vc_column_text] We’re already way past the first quarter of 2017, but at least now we can make some educated predictions about where SEO is going for the rest of the year. 6. ACTUALLY accomplish previous year’s goals – Let’s be serious. This isn’t the first time a yearly list has been created for SEO. But...
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Pinterest can be a viable marketing tool for e-commerce sites if properly utilized. The key is knowing how to use this social network in a way which will most benefit your business. This primarily means making your audience happy, engaging them, and keeping their attention once you grab it. The following four things can help...
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When you acquire products for your eCommerce site, they come with a product description. These descriptions are written by the manufacturer, and are incredibly basic. They give the details of the product, such as size, weight, color, what it does, etc. It does not offer your customers much more than that, however. Many eCommerce companies...
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